Description

My name is Carlota and I have years of experience in marketing communication, marketing and PR. As a freelancer, I focus on writing advertising and journalistic texts for content creation and marketing communication.

I can assist you with the production of marketing/advertising text, website text, blog posts, advertorials, corporate publishing, editing/updating corporate texts, SEO writing and keyword-optimized text production. This will be ideal for websites, company blogs, customer/employee magazines, newsletters, promotional materials & social media channels. Upon request, I also provide direct text maintenance in content management systems such as HNS, WordPress, etc., and the creation of editorial plans for pre-planning posts and blog articles. The art of storytelling is something I'm passionate about and enjoy doing by immersing myself in different topics and target audiences.

My favorite sectors are travel & tourism, culture & entertainment, food & wine, and hospitality, but I'm also open to other areas. I have already worked in digitalization, German mid-sized companies, food scene & gastronomy, hospitality, Industry 4.0, real estate/building, medical products, social institutions, software applications, travel/tourism/destination marketing, and packaging/circular economy.

With my background in advertising sales, communications, online marketing management, and work in PR & advertising agencies as well as product management, I understand the content needs from both the business and advertising writer/journalist perspective.